What should I consider when selecting a trademark?

When choosing a trademark in Michigan, there are several factors to consider. First, you should make sure that the proposed mark is not already in use by another company. If it is, you may encounter legal and financial consequences. You should also consider the distinctiveness of your proposed mark. The more unique your mark is, the easier it may be to protect it with trademarks. A generic term or slogan, by contrast, may not be given the same protections. You should also think about how much time and money you are willing to invest in protecting the mark. Once you have established a mark, you’ll need to continue to enforce it in order to protect your Intellectual Property. Finally, it’s important to consider how well your mark will age. Look into the current and potential future markets for your mark, and consider how it may change or evolve as your business grows. It can be difficult to alter a mark once it is established, so make sure your trademark is built to last.

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What should I consider when selecting a trademark?

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