Are there any special rules or regulations related to promotions or discounts related to alcoholic beverages?

Yes, there are several regulations in North Carolina regarding promotions or discounts related to alcoholic beverages. The North Carolina Alcoholic Beverage Control Commission (ABC) sets regulations on all alcoholic beverage sales. An ABC-approved permit must be obtained before a business can offer any type of discounted or promotional alcohol services, such as “happy hour” specials. In addition, it is illegal for any permit holder to offer free or reduced-priced drinks. Once a permit is obtained, ABC requires the permit holder to comply with certain standards, such as not allowing customers to over-consume, properly training employees on responsible service, and limiting how much alcohol can be served to each customer. On top of the regulations set by ABC, businesses must also comply with all other state and local alcoholic beverage laws. This includes laws related to advertising, minors, and intoxicated persons. All promotional materials must also include messages promoting responsible consumption of alcohol. Furthermore, businesses must not induce minors to consume alcohol in any way. By following all the relevant laws and regulations, businesses can safely enjoy promotional activities and discounts related to alcoholic beverages in North Carolina.

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