Are there any rules governing the advertising of medical marijuana products?

Yes, there are rules governing the advertising of medical marijuana products in Washington. The Washington State Liquor and Cannabis Board (LCB) prohibits any advertising of medical marijuana products that are false or misleading, that targets minors, or that encourages over-consumption. For instance, advertisements of medical marijuana products can not make health-related claims or contain cartoon characters or promotional items that may appeal to minors. In addition, the LCB requires that pot shop advertisements include the words “This product has intoxicating effects and may be habit forming” and must also include the address and telephone number of the store. Advertising must also be placed in areas where minors are not likely to be exposed. All advertisements must be approved by the LCB before airing, and any changes to an advertisement must also be reviewed and approved by the LCB before they are made public. Finally, medical marijuana products cannot be advertised on television, radio, or in other public forums, such as newspapers and magazines. Advertising in these forums can only be done for educational or research purposes. Medical marijuana businesses may advertise on the Internet, but all advertisements must include the state-required information and warning. Additionally, the website must restrict minors from accessing the advertisement.

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