What are the laws pertaining to advertising?

In New Hampshire, there are several laws regarding advertising. These laws fall under the jurisdiction of the Federal Trade Commission (FTC) and the New Hampshire Attorney General’s Office. At the federal level, the FTC enforces advertising laws that protect consumers from false, misleading, or deceptive ads. Advertisers must have evidence to support any claims they make in their ads, and they must not make false or deceptive comparisons to other products. Additionally, any advertising involving children must be neither unfair nor deceptive. At the state level, the New Hampshire Attorney General’s Office regulates advertising that’s conducted in New Hampshire. These rules require that all ads must contain accurate and clear statements that are not deceptive or designed to mislead consumers. All advertising statements must also be truthful and all claims must be supported by evidence. Additionally, ads must make sure that there is clear and visible disclosure for any free offers, testimonials, or endorsements. Advertisers must also comply with any applicable laws and regulations regarding pricing, warranties, and required disclosures. Failure to comply with these laws can result in financial penalties, criminal prosecution, or both. It is important for businesses to review and understand their responsibilities under the law before engaging in any advertising campaigns.

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What are the laws pertaining to advertising?

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