What are the laws pertaining to advertising?

Advertising laws in Texas are varied and include rules, regulations and statutes related to marketing and advertising products and services. Depending on the size, scope, and nature of the advertisement, the appropriate laws and regulations may vary. The Texas Deceptive Trade Practices Act, a state consumer protection law, prohibits false, misleading or deceptive advertising and/or sales practices. The law covers all types of advertising, including print, radio, television, and online. Under this law, advertisers are prohibited from making misleading statements or omitting important information. Advertisers must also adhere to truthful claims about products and services. In addition, the Texas Property Code contains provisions that regulate certain advertising practices when they involve real estate transactions. The code prohibits false or misleading statements or representations, such as an advertisement for a property that falsely states a certain feature that it does not have. The Deceptive Trade Practices Act and the Property Code set the standards for advertising in Texas but are not the only laws related to advertising. Other applicable statutes may include the Texas Business and Commerce Code, the Texas Food, Drug and Cosmetic Act, and the Texas Advertising Law. As a result, it is important to be familiar with all relevant laws when advertising in Texas.

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