What is the difference between news, public relations, and advertising?

The difference between news, public relations, and advertising is an important one to understand in the state of Texas. News involves the reporting of current events and the conveying of facts about those events. Public relations involves the promotion of an organization’s image, values and objectives. Advertising is the communication of a message in order to influence the behavior of a target market, in order to increase the sales of a certain product or to change public opinion about something. News generally involves unbiased reporting, while public relations and advertising are generally more biased because they involve the promotion of a certain organization or product. News is written to inform, while public relations and advertising are written to influence. News is typically written to be objective, while public relations and advertising are often written to create a certain desired effect. In Texas, members of the media are regulated by the Texas Deceptive Trade Practices Act. The act states that all news, public relations, and advertising must be truthful and not misleading in any way. It is important to know the difference between these three types of communication as it will help you adhere to the laws and regulations pertaining to media in Texas.

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