What are the responsibilities of public media outlets?

Public media outlets in South Carolina have a responsibility to report news and information in an accurate and unbiased way. This includes providing viewers and listeners with balanced, consistent, and reliable coverage on a wide range of topics. Public media outlets must also ensure that their programming does not contain inaccurate or misleading content. Additionally, public media outlets must abide by applicable FCC regulations, adhere to local, state, and federal laws, and follow industry best practices when creating and distributing their work. Public media outlets may also be held accountable for taking actions that promote public safety. This could mean broadcasting emergency alerts and warnings as well as programming focused on health and safety issues. Additionally, public media outlets have a social responsibility to assist with education and community engagement. They should strive to report stories that affect their local communities as well as cover topics of national and international interest. Public media outlets are also responsible for ensuring that their employees uphold the standards and values of the organization. This includes providing a safe and respectful working environment that does not discriminate based on race, gender, religion, or any other factor that could lead to an employee feeling unwelcome. Additionally, public media outlets must foster an environment of ethical behavior by adhering to transparency, accuracy, and integrity principles.

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