What is the role of public broadcasters?

Public broadcasters (also known as public media) are non-commercial, non-profit organizations that provide media services to the public, usually funded by the government. In California, public broadcasters are responsible for providing the public with diverse, noncommercial media services that help to inform and educate citizens. They provide programming that supports a strong, informed citizenry and a more vibrant and diverse culture. Public broadcasters in California are governed by local and national standards set by the Corporation for Public Broadcasting (CPB) and the Federal Communications Commission (FCC). Public broadcasters are required to meet certain criteria, such as providing content that is legally compliant, represents a wide range of perspectives, and is free from political and commercial pressures. In addition to programming, public broadcasters also support other activities such as educational outreach and community engagement. This includes providing educational materials, workshops and seminars, and hosting day-long events or conferences that bring together members of the community. Public broadcasters in California also provide support to local businesses, community radio and television stations, and other media outlets. The role of public broadcasters in California is to provide the public with quality, diverse, non-commercial media services that enrich, inform, and educate citizens. They are required to operate within legal and ethical standards, providing an independent and unbiased media service to the public. In addition, public broadcasters seek to engage the community in meaningful ways, creating opportunities for citizens to participate in the media and become more informed and engaged citizens.

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