What are the restrictions on media advertising?

In the District of Columbia, there are many restrictions on media advertising. These restrictions are intended to protect the public from misleading or false advertisements. The Federal Trade Commission Act (FTCA) prohibits any false, misleading, or deceptive advertising. This includes advertisements that contain exaggerations, untruthful statements, or fail to disclose relevant information. In other words, any advertising that is not truthful and clear is considered a violation of the FTCA. The District of Columbia also has additional restrictions specific to media advertising. These additional restrictions include prohibiting advertisements which involve illegal activities, involve false or misleading statistics, or contain explicit sexual content. Any advertising that involves offensive language, threatens or harasses someone, or promotes dangerous or unhealthy behavior is also prohibited. In addition to the restrictions imposed by the FTCA and D.C., media advertising must also adhere to industry standards. The media entities which purchase advertising must have a certificate of authority to do so and the advertisements must include the name and contact information of the sponsoring organization. All of these restrictions help to ensure that media advertising is truthful, accurate, and appropriate. Consumers should be aware that false or misleading media advertising is illegal and can result in serious legal consequences.

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