What are the privacy implications of new media technologies?
New media technologies have both positive and negative implications for privacy. Technology like social media and smartphones can help people connect and communicate with others, but it also poses a risk to personal privacy. In California, media laws regulate the use of personal information and help protect people’s privacy. One major privacy concern when it comes to new media technologies is data collection. Companies often use data collected from people’s use of new media technologies to target advertisements or customize services. In California, specific data-related regulations such as the California Consumer Privacy Act of 2018 and the Data Broker Regulation Act of 2018 exist to protect consumers’ privacy rights when it comes to data collection and use. Another issue with new media technologies is online content. Because information can be shared quickly and widely on social media, it can be difficult to control who sees it, and it may not be taken down even after the user has deleted it. In California, the Online Eraser Law requires social media companies to allow their users to delete certain types of posts, such as photographs and videos, once they’ve been posted. Finally, new media technology can also make it easier to track and monitor people’s activities. Smartphones are increasingly integrated with location technologies, making it easy to pinpoint a user’s location at all times. California has laws like the Electronic Communications Privacy Act and the California Electronic Communications Privacy Act, which protect people’s electronic communications from being monitored without their consent. Overall, new media technologies can have a significant impact on personal privacy. Fortunately, California has laws in place that regulate data collection, online content, and electronic communications in order to ensure people’s rights are protected.
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