How is media law used to protect intellectual property rights?
Media law helps to protect intellectual property rights by establishing rules for how media can be used. Intellectual property includes creative works such as music, literature, art, and inventions. Copyright laws protect these creations from being used without the owner’s permission. In Washington, the Copyright Act of 1976 establishes the exclusive rights of copyright owners to reproduce, distribute, or publicly display their copyrighted works. This ensures that they are properly compensated when their works are used. The Digital Millennium Copyright Act protects copyrighted works in the digital world. It makes it illegal to circumvent technology that controls access to copyrighted works and strengthens copyright owners’ rights in the digital world. Additionally, the Act provides Immunity to Internet Service Providers who simply carry communications over their networks. This means that they do not have to monitor or become involved in copyright disputes. Trademark laws also protect intellectual property rights. Trademarks are signs or symbols used to identify a brand or product and to distinguish it from others. Companies use trademarks to protect their brand against competitors using their brand identity. In Washington, trademark law is governed by the federal Lanham Act which allows trademark owners the right to stop others from using their mark without permission. Media law helps protect the intellectual property rights of creators by establishing rules and regulations for how that material can be used. It also helps protect their rights by giving them the right to be compensated when their creations are used, and to stop others from using their trademarked brand identities.
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