Are there any laws regarding the advertising of prescription drugs?
Yes, there are laws that regulate the advertising of prescription drugs in California. The California Business and Professions Code (BPC) regulates the advertising of prescription drugs and provides direction on the proper use of prescription drugs in any advertising and promotional activity. The BPC states that all prescription drug advertising must be done in a way that is truthful and not misleading. California also requires all prescription drug advertisers to disclose any side effects, contraindications, and dangers associated with the prescription drug, as well as the prescription drug’s proper use. Additionally, all advertising of prescription drugs must be approved by the California Department of Public Health and comply with the standards and guidelines approved by the US Food and Drug Administration (FDA). Furthermore, the BPC also states that any advertisement for prescription drugs must be presented in a manner that is easily understandable and not false or deceptive. Finally, all prescription drug advertisements must be labeled and include the FDA-approved drug information.
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