What data is protected under the CCPA?
In Virginia, the California Consumer Privacy Act (CCPA) is a law that protects certain categories of personal data from being shared or collected without an individual’s consent. The law applies to any for-profit business that collects personal data from California residents and meets at least one of the following conditions: annual gross revenue of more than $25 million, collects or sells the personal information of 50,000 or more persons, households, or devices, or receives 50% or more of its annual revenues from selling personal information. The CCPA protects the following kinds of data: biometric information, such as fingerprints or eye scans; demographic data, such as race, gender, or age; contact information, such as a name, address, or email address; economic data, such as salary, wealth, or investments; geolocation information, such as a city or zip code; IP addresses and other internet information; information about hobbies and lifestyle choices; financial and health information; and any other online activity, including browsing history. The CCPA requires businesses to give consumers the right to access, delete, and control the information they provide. It also requires businesses to have policies and procedures in place to protect the data they collect. The law grants individuals the right to sue companies that fail to protect their data. The CCPA is designed to protect consumers’ right to privacy and to help them control their digital identity.
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