What data is protected under the CCPA?
The California Consumer Privacy Act (CCPA) is a law enacted in California that sets strict rules on how businesses must protect consumer data. The CCPA broadly defines “consumer data” as any information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household. Under the CCPA, certain categories of data are considered “personal information” and are given extra protection. This includes information like Social Security numbers, driver’s license numbers, financial information, biometric data, geolocation data, race, or ethnicity. The CCPA also includes the right to know what types of data a company is collecting, how it’s using it, and who it’s sharing it with. In addition, the CCPA requires businesses to protect any data collected from minors under the age of 16. This data must be obtained with verifiable parental consent and must be kept secure and private. Finally, the CCPA prohibits businesses from selling any data of consumers without their explicit consent. Consumers have the right to opt out or request that their data is deleted from the company’s database at any time. Companies must also provide consumers the ability to access their data and have any inaccuracies corrected. Overall, the CCPA is designed to protect the data of consumers in Washington and to give them the right to control how their information is used.
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