What privacy laws are applicable when collecting and using customer data?

In California, there are several important privacy laws that apply when collecting and using customer data. The California Consumer Privacy Act (CCPA), passed in 2018, gives customers more rights to control their personal information. Under this law, companies must give customers the right to: (1) opt out of the sale of their data, (2) access the data collected about them and (3) delete that data. Additionally, businesses must disclose information about the categories of personal data collected, the purposes for which it is collected and the third-parties with whom the data is shared. The California Information Practices Act (CIPA) sets guidelines for how companies can use and protect customer data, including the right of customers to access and correct their data. Businesses must also inform customers of how their data is used, collected, and shared. Finally, the California Online Privacy Protection Act (CalOPPA) requires that website operators post a privacy policy on their website showing customers what personal data is collected and what it is used for. These privacy laws provide customers in California with increased control over their personal data and create an obligation for businesses to protect customer information and disclose how it is being used.

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What privacy laws are applicable when collecting and using customer data?

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