What is cookie technology and how can it affect customer privacy?

Cookie technology, also known as a web cookie, is a small data file that is sent from a website and stored in a user’s web browser. Cookies allow a website to collect information about how a user interacts with the website, such as what pages they view and how long they view each page. This data can then be used by the website to personalize the user’s experience, such as suggesting relevant content or enabling the user to purchase a product with a single click. In South Carolina, cookie technology must comply with the privacy laws that are in place to protect customers. Specifically, when using cookies to collect data about customers, companies must make sure that the collected data is only used for the purpose it was collected, and that customers are notified and explicitly agree to the use and storage of their data. Companies must also provide the customers with an option to opt-out of the data collection and delete all the data that was collected. If a company fails to meet these requirements, customers may face unwanted privacy threats. For instance, if companies are not informing customers about the data they are collecting or allowing them to opt-out of the collection, customers may have their personal information collected and used without their knowledge or permission. Companies should also take steps to ensure that data is stored securely and that customers’ data is not used for any other purpose than what was intended. By properly informing and protecting customers, companies can reduce the risk of privacy threats from cookie technology.

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