What legal obligations do companies have when using customer data for marketing purposes?

In South Carolina, companies have legal obligations when using customer data for marketing purposes. Companies must comply with both federal and state laws, including the South Carolina Consumer Protection Code. Companies must ensure that they are collecting customer data in a secure and lawful manner. This includes obtaining approval from customers before collecting data, informing customers of their rights, and notifying customers of how their data will be used. Businesses must also take measures to keep customer data safe and confidential. This includes using security measures to protect against unauthorized access or sharing. Companies must also ensure customer data is properly stored and disposed of when no longer needed. Companies must also be transparent about how customer data is used for marketing purposes. This includes providing customers with a clear explanation of how their data will be used and with whom it will be shared. Companies must also provide customers with the option to opt-out of or disable the collection and/or use of their data. In addition, companies must comply with all regulations for marketing campaigns. This includes ensuring ads are not misleading, avoiding deceptive practices, and sending marketing emails only to customers who have opted into such communications. Failure to comply with the law can result in legal action, which can include fines and damages.

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What legal obligations do companies have when using customer data for marketing purposes?

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