What are the laws concerning online advertising and user tracking?

In North Carolina, online advertising and user tracking are subject to laws created to protect the privacy of consumers. The state has enacted a “Do Not Track” law that prohibits companies from collecting information from consumers who have opted out of tracking activities. Companies must provide clear and conspicuous notice to consumers about the tracking activities they engage in and must receive consent from users before they can begin collecting and storing their information. Additionally, companies must provide a right to opt out of the tracking activities and must delete all information collected from users who opt out. In addition to the “Do Not Track” law, North Carolina has a law that prohibits online advertisers from collecting and using information about a person’s visits to websites, including which pages the user visits and any information that is collected by third parties. This law requires that all online advertisers obtain informed consent from an individual before collecting and using their data. North Carolina also has a law that prevents companies from using or selling information that was obtained from minors without obtaining parental or guardian consent. The company must ensure that it has obtained parental or guardian consent by using a method that meets the requirements of the law. Finally, North Carolina has a law that prohibits companies from using tracking technologies that collect and store user-generated content or personal information without explicit consent from the user. This law requires that companies provide users with clear and conspicuous notice of their data collection and storage practices and obtain user consent before beginning the tracking activities.

What are the laws concerning online advertising and user tracking?

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