What legal rights does a trademark provide?
A trademark is a type of intellectual property law that is designed to protect a company’s brand name, logo, or any other type of mark that is used to distinguish the company’s products or services from its competitors. In South Carolina, trademarks are protected and enforced in accordance with the trademark laws of the state and the federal government. Legal rights associated with a trademark include the exclusive right to use the mark in connection with certain goods and services. This means that no one else is allowed to use the same mark in connection with similar goods or services without permission from the trademark owner. It also includes the right to prevent the misuse of the trademark by others. This means that the trademark owner can take legal action to prevent someone else from using a mark that is likely to confuse customers and damage the reputation of the trademark owner. In addition, trademark registration can also provide a legal presumption of ownership of the mark, which can be used to more easily enforce rights and seek damages in the case of infringement. The trademark owner is also typically allowed to bring legal action against infringers in order to stop them from using the trademark unlawfully. Finally, registering a trademark can prevent other businesses from registering confusing marks that may be similar to the trademark owner’s.
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