What is an infringement of a trademark and how can it be avoided?

An infringement of a trademark is when the trademark is used without the permission of the owner. This can happen when someone uses a word, phrase, image, or slogan that is identical or similar to that of the trademark holder’s. This can cause confusion amongst customers and can hurt the trademark holder’s reputation. In Virginia, an infringement is a violation of the trademark law and can result in legal action. Trademark owners can take legal actions such as filing a lawsuit, requesting a court order, or seeking financial damage. To avoid a trademark infringement, it is important to research if the mark is already in use by another company. When creating a business or product name, logo, slogan, or other mark, use caution and make sure it is not too close to that of another company. If the mark is already taken, select a different one that is not too similar. If you are ever unsure about whether a mark is being used, consult a trademark attorney who can help evaluate the situation. A trademark attorney can also provide information on how to properly register and protect a mark. Ultimately, the best way to avoid a trademark infringement is to create a unique mark that is not already in use.

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