What are the requirements to maintain a trademark registration?

To maintain a trademark registration in New York, the owner of the trademark must continue to use the mark in connection with goods or services. This means the trademark must appear on goods or services or on advertising for them. The owner must also take appropriate action to make sure that the mark does not become weakened or generic, or lose its ability to identify a single source. The owner must also make sure to use the registered form of the mark, whether it is a word, symbol or combination of both. The mark also must be displayed prominently on the goods or services and include the trademark symbol. The owner must also monitor the marketplace and take appropriate action if needed to prevent someone else from infringing on their mark. Additionally, the owner must file renewal applications with the USPTO every ten years to retain rights to the trademark.

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