What is the correct way to use my trademark?

Using a trademark correctly is important to protect the exclusive rights of the trademark holder. In New York, the correct way to use a trademark depends on the type of trademark. For a word mark, such as a company name or product name, the trademark symbol (TM) should be used the first time the mark appears in a document. The trademark symbol may be used with each subsequent appearance of the word mark. Additionally, the trademark symbol should be used any time the mark appears on product packaging, advertisements, or websites. For a logo, the symbol should be used as soon as the logo appears in a document. This means that the logo should be accompanied by its trademark symbol whether it appears in a magazine advertisement, on a website, or on a product package. With logos, the symbol should be used with each subsequent appearance of the logo. Finally, any time the mark is used in a document, it should be used in accordance with the guidelines set forth by the trademark holder. This means that the mark should always be used in the same way and format that the trademark holder specifies. By following these guidelines, you can ensure that you are correctly using your trademark in New York. It is also important not to infringe upon the rights of another trademark holder, as this can be a violation of trademark law.

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