Can I register a trademark for a color or a scent?

In California, you can register a trademark for a color or a scent according to the United States Patent and Trademark Office (USPTO). This is known as a "non-traditional" trademark. Non-traditional trademarks are any markings that are not words, designs, logos, or symbols. This includes colors, smells, and sounds. If you want to register a trademark for a color or scent, you must prove that the mark is distinctive and associated with a specific product or service. You must also provide evidence that consumers recognize the color or scent as belonging to your product or service. If your application is approved, the registration will protect the color or scent as a trademark for the product or service. The registration will also help to prevent other parties from using your color or scent for their own products or services. It is important to note that registering a trademark for a color or scent is much more difficult than registering a traditional trademark. Thus, it is important to consult with a professional before attempting to register a non-traditional trademark.

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