What remedies are available for a violation of unfair competition law?
In North Carolina, there are several remedies available to the injured party if unfair competition law has been violated. These include the recovery of any damages incurred as a result of the violation, as well as a court injunction preventing further competition in violation of the law. The injured party may also receive treble damages, which are three times the amount of the actual damages suffered. This serves as a deterrent to further violations of the law. Additionally, the responsible party may be required to publicly apologize or engage in corrective advertising on behalf of the injured party. The court may also award punitive damages, which are sums of money that are intended to punish the wrongdoer and provide a deterrent to others who may be tempted to engage in a similar behavior. Additionally, a court may issue an injunction to prevent the use of deceptive business practices. This can be a useful remedy when the infringement is ongoing and designed to mislead consumers. Finally, the court may find it appropriate to issue an order requiring the wrongdoer to pay the attorney fees of the injured party. This is intended to help offset the costs of bringing the lawsuit in the first place, in order to promote the enforcement of the unfair competition laws.
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