Are there any special rules for the protection of famous marks?
Yes, there are special rules for the protection of famous marks in Wisconsin. According to the state’s unfair competition law, anyone using a famous mark for their product or service must not mislead the public into believing their product or service is associated with the famous mark. This applies even if the person is using a similar logo, color, or similar words as part of their product or service. Another important rule is that a famous mark cannot be used as part of an advertisement or promotion. For example, if a company were to use a famous mark on an advertisement, they could be in violation of Wisconsin’s unfair competition law. If a company is found to be in violation of this law, they could be subject to a civil lawsuit for damages. This could include having to pay the famous mark’s owner for any sales and profits they would have otherwise made, and for any injury or harm done to the owner’s reputation. Finally, Wisconsin’s unfair competition law also prohibits a competitor from doing anything that would create confusion in the market place and cause consumers to confuse the famous mark with another product or service. This includes using a logo, design, or text that is similar to the famous mark. In short, Wisconsin’s unfair competition law is in place to protect famous marks from unfair competition. It is important for companies to understand these rules and regulations to make sure they are not in violation.
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