What are the guidelines for Green Advertising?

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Can an advertiser be liable for infringement of intellectual property rights?
Are there any restrictions on advertising of alcohol, tobacco, and pharmaceutical products?
Are there any restrictions on the use of endorsement or testimonials from celebrities in advertising?
Are there any restrictions on the use of animals or animal products in advertising?
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Are there special rules for electronic advertising such as emails and text messages?
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What are the FTC rules on endorsements and testimonials?

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