Are there any rules or regulations governing the use of gender or age in advertising?

Yes, Virginia, there are rules and regulations governing the use of gender or age in advertising. The Virginia Commonwealth Code has established several laws that prohibit the use of age or gender discrimination in advertising. These laws are known as advertising discrimination laws. The first law, Virginia Code Section 2.2-4019, prohibits the use of age or gender in advertising any goods or services offered to the public unless it can be shown that the use of such information is necessary to identify the intended market of the goods or services. Additionally, advertising must not portray gender or age in any way that could be construed as discriminatory or offensive. In addition to this law, Virginia also enacted a law known as the Virginia Consumer Protection Act. This law prohibits advertisers from using unfair and deceptive practices in advertising, including specifically targeting certain age or gender-based groups. This law also requires advertisers to provide information that is accurate, honest, and not excessively misleading. All in all, advertising law in Virginia specifically prohibits the use of age or gender-based discrimination in advertising goods and services. As with all laws, these laws are subject to change, so it is important to check the regulations often to ensure your advertising is in compliance.

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Are there any rules or regulations governing the use of gender or age in advertising?

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