What are the FTC rules on endorsements and testimonials?

The Federal Trade Commission (FTC) has rules in place for endorsements and testimonials in advertising in North Dakota. Endorsements or testimonials are when someone promotes a product or service in an advertisement. First, any endorsement must be honest and non-misleading. Every endorser must have actually used the product or service and must have an unbiased opinion about it. Endorsement contracts must also be accurate and require any endorser to be informed of the FTC requirements and not make any false or misleading claims. The FTC also requires disclosure when an endorser is being paid or compensated by a company in return for a favorable review. This can include not just a monetary exchange, but also discounts, free gifts, or other benefits that could influence the endorsement. These disclosures must be clear and noticeable in the advertisement. Finally, the FTC requires businesses not to use any endorsements made by people under the age of 18. These endorsements could be seen as untrustworthy and unreliable. Overall, the FTC rules on endorsements and testimonials in North Dakota are designed to make sure that the public is not misled by false or incomplete information. Endorsements must be honest, and any payment or compensation must be disclosed. As such, these rules protect consumers and help support fair and accurate advertising practices.

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What are the FTC rules on endorsements and testimonials?

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