What laws govern product labeling and advertising claims?
In Florida, the laws that govern product labeling and advertising claims are set forth in the Florida Deceptive and Unfair Trade Practices Act. This act protects consumers from false, misleading, or deceptive claims in advertising, product labeling, and other forms of communication with the public regarding the sale of a product. The act has specific prohibitions that must be followed. For instance, advertisements must not omit a material fact, give a false impression of the product, or make a deceptive claim. If an advertisement does not comply with the prohibitions in the law, it can be considered a deceptive or unfair trade practice. The act also contains regulations about product labeling. Manufacturers must clearly label their products with information about ingredients, contents, expiration date, and safety warnings, if applicable. Furthermore, labeling must not be misleading or deceptive, or make any false statements about the product. Advertisers must also take care to ensure their advertising material complies with the law. This applies to both written and broadcast advertisements. All advertising must be truthful and not unfair in any way. If it fails to meet these standards, it can be considered a deceptive or unfair trade practice. To ensure compliance with the law, companies should have a trained professional oversee all aspects of product labeling and advertising. By adhering to the regulations and prohibitions set forth in the Florida Deceptive and Unfair Trade Practices Act, companies can ensure their advertisements are compliant and that consumers have accurate information to make informed purchase decisions.
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