What legal requirements must be followed for advertising for gambling and gaming?

In Washington, all advertising for gambling and gaming must comply with both state and federal guidelines. At the federal level, the Federal Trade Commission (FTC) requires that ads must be truthful and not misleading, and must not be unfair or deceptive. Advertisers must also use evidence to back up any claims they make in their ads, and they must not misrepresent or exaggerate the abilities of any gaming or gambling products. At the state level, Washington’s Department of Licensing has a wide array of advertising rules for gambling and gaming. For example, it prohibits the use of advertising that could appeal to minors, or that could encourage minors to participate in gambling or gaming. Additionally, all ads must clearly state that Washington has a legal age requirement for all forms of gambling and gaming, and must include a link to the Department of Licensing website. Advertisers must also make sure their ads don’t contain any false or deceptive statements or promises, and they must provide accurate information regarding both the odds of winning and the rules and regulations of gaming and gambling activities. Additionally, they must include all necessary disclaimers, such as warnings about potential financial losses that could result from gambling or gaming activities. Overall, all ads for gambling and gaming activities must be truthful, accurate, and not misleading, and must include all necessary disclaimers and information about the legal age requirement for gambling and gaming in Washington.

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