Can advertisers be held responsible for consumer’s reliance on deceptive advertising?

Yes, advertisers can be held responsible for consumer’s reliance on deceptive advertising in California. The California State Legislature has put rules and regulations in place to help protect consumers from false and misleading advertising. Under California law, businesses are prohibited from making false or deceptive statements in advertising to influence a consumer’s decision to purchase a product or service. Advertisers must be truthful and accurate when describing the benefits or features of their products or services. If a consumer relies on an advertisement that turns out to be false or misleading and suffers an economic loss as a result, they may be able to file a lawsuit against the business responsible. The consumer must be able to show that they relied upon the false or deceptive advertisement and suffered a financial harm because of it. California law allows a consumer to recover damages from a business for misrepresentations and deceptive advertisements. Advertisers are responsible for making sure that the advertisements that they publish are truthful and accurate. They must make sure that the information contained in the advertisements is not false or misleading. All advertisers must be aware of the laws in California that prohibit false or deceptive advertising in order to avoid potential liability.

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