Are there any specific requirements for advertising of firearms?

In California, there are specific requirements for advertising firearms. First, it is unlawful to advertise that a firearm can be purchased without a gun safety certificate or that a firearm will be sold to a person who has not obtained a gun safety certificate. In addition, it is illegal to advertise a safety device for a firearm unless it is an approved device by the California Department of Justice. It is also illegal to advertise a firearm for sale, trade, or barter with the name of another person, organization, or business. Additionally, advertisements must include information that indicates what type of license is required from the California Department of Justice. Furthermore, it is illegal to advertise a handgun for sale, trade, or barter without including a cautionary statement informing potential purchasers and others that California law requires that all firearms must be unloaded and stored in a locked container or disabled with a trigger lock or similar device. Lastly, it is unlawful to advertise a sales promotion or give away of a firearm unless the advertisement includes the cost of obtaining a firearm safety certificate. In addition, advertisements of firearms must include a statement that the transfer or possession of the firearm by a person should comply with state and federal laws.

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