Are there any special rules for advertising on social media sites?

When it comes to advertising on social media sites in California, there are a few special rules that differ from standard advertising law. First, California requires any advertisement that makes a product claim must also include a scientific evidence or study to back up the claim. For example, if an advertisement claims a juice can improve digestion, the ad must include a scientific study that demonstrates that benefit. This rule applies to all online advertisements, including on social media sites. Second, entities that use social media to advertise must adhere to the California Online Privacy Protection Act (CalOPPA). CalOPPA requires companies to provide clear and explicit notice of the type of information they are collecting from its users and how they will use that information. Companies must also provide a way for users to opt out of the data collection. Finally, while California does have laws that protect consumers from false or deceptive advertising, social media sites have their own rules and guidelines for advertisements. For instance, Facebook and Twitter both have policies that prohibit ads that include false or misleading content, and Google does not allow ads for products or services that are illegal or deceptive. Overall, California requires companies to adhere to specific advertising laws that apply to social media sites, and the sites themselves have their own guidelines that must be followed. It’s important for companies to be aware of these laws and regulations, as well as the specific guidelines of each platform, before beginning any advertising on social media sites.

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Are there any special rules for advertising on social media sites?

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