Are there any rules governing the use of images and photographs in advertising?
Yes, there are rules governing the use of images and photographs in advertising in Pennsylvania. The Pennsylvania Department of State has rules regarding the use of images and photographs in advertisements. These rules are meant to protect consumers and ensure that advertisements are not deceptive or misleading. First, images or photographs must not be edited or manipulated in any way to misrepresent what the image or photograph is actually showing. Second, all images or photographs must be accurately labeled with the appropriate copyright. Third, images or photographs must not be used in a way that misleads the consumer. For example, an advertisement cannot show an image of a product that the advertiser does not actually sell. Additionally, the advertiser must have written permission from the copyright holder to use the image or photograph in the advertisement. Lastly, advertisers must follow all applicable laws regarding the use of images and photographs, such as child labor laws and the Fair Credit Reporting Act. Following these rules helps to ensure that consumers receive accurate information regarding the products and services advertised.
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