Are there any specific requirements for advertising of firearms?

In Pennsylvania, there are several requirements that must be followed when advertising firearms. All advertisements must be done in a lawful manner that is not deceptive or misleading. It is illegal to advertise the sale of illegally modified firearms or those that are not registered with the state. A vendor of firearms must also make sure that their ads comply with the Federal Trade Commission’s (FTC) regulations for advertising firearms. These regulations restrict how firearms are portrayed in advertisements, as well as any claims that can be made about the product. For instance, no ads for firearms can contain false or misleading statements, or exaggerate the power, speed, or accuracy of the weapon. Furthermore, advertisers must not include images of minors using firearms or portray them in an irresponsible manner. Additionally, anyone advertising a firearm must adhere to the Pennsylvania Uniform Firearms Act, which requires all ads to include a statement that informs the buyer that they must pass a background check before they can purchase a firearm. Lastly, any online ads for firearms must include a physical address where the purchaser can pick up the firearm. By following all of these laws and regulations, gun retailers in Pennsylvania can ensure that their advertising is both legal and responsible.

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Are there any specific requirements for advertising of firearms?

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