Are there any restrictions on the use of certain language or terms in advertising?

Yes, there are restrictions on the use of certain language or terms in advertising in North Carolina. North Carolina has an Unfair or Deceptive Practices Act which prohibits unfair or deceptive acts or practices in the conduct of any trade or commerce in the state. Under this Act, businesses may not use false, deceptive, or misleading advertising in the sale of goods or services, whether in print, craft, or through electronic media. In addition, North Carolina has specific rules and regulations regarding the use of language or terms related to certain goods or services, such as food, drugs, and medical devices. For example, it is illegal to make false or misleading claims about the effectiveness, safety, or ingredients of a product. It is also illegal to make any claims or statements that are not true and which may mislead a customer into purchasing the product. Moreover, in most cases, businesses must include disclaimers in their advertisements, such as disclaimers about the results that may be achieved or any risks associated with a product or service. Finally, if a business advertises a product or service at a certain price, they must be prepared to fulfill orders at that price. Failure to do so can result in a violation of North Carolina’s advertising law.

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