Are there any rules regarding advertising of medical products and services?

Yes, there are certain rules and regulations that apply to advertising of medical products and services in North Carolina. Generally, all advertising must be truthful, not misleading, and must not contain false or deceptive statements. Further, ads must be properly labeled and must include the name and address of the person responsible for the ad. Advertising of prescription drugs must include all risks and side effects that a patient might experience when taking the drugs. Ads must also include the approved indications for each drug. Further, certain words are prohibited in medical product and service ads. These words include “cure,” “miraculous,” “guarantee,” “safe,” and any other words or advertising claims that might suggest the product or service being advertised has a medical benefit that is not supported by scientific evidence. In addition, North Carolina requires advertisers of medical products and services to clearly state the nature of their products and services and to disclose all costs associated with the product or service. Advertisers also must disclose any pre-existing condition exclusions or limitations. Finally, advertisers must not claim superiority over competitors or the endorsement of any medical product or service by an authority. Advertisers must also be careful not to misrepresent the qualifications or capabilities of any person involved in providing the product or service.

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Are there any rules regarding advertising of medical products and services?

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