Are there any laws governing the use of pricing information in advertising?

Yes, there are laws governing the use of pricing information in advertising in Texas. Texas has adopted a set of Rules of Deceptive Trade Practices from the Texas Commission on Environmental Quality, which includes a few specific requirements for advertising prices. First, if an advertisement includes a price, it must include the applicable taxes and other charges. Furthermore, if the advertiser advertises a specific price for a product, the price must be the actual price being charged, not a "bait and switch" tactic. Additionally, advertising cannot contain any false price comparisons. For example, an advertiser cannot falsely compare their own product or service to more expensive options. Lastly, any discounts or sales must be clearly identified with dates and expiration information so that the public knows how much they can save. Advertisers must be sure to follow these rules when advertising pricing information in Texas, otherwise they may be subject to penalties from the Texas Commission on Environmental Quality.

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Are there any laws governing the use of pricing information in advertising?

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