Are there any restrictions on the use of endorsement or testimonials from celebrities in advertising?
Yes, there are restrictions on the use of endorsement or testimonials from celebrities in advertising in North Dakota. The North Dakota Century Code (NDCC 51-11-03) states that all advertisement made by anyone selling or offering a service to the public must provide accurate information and not be misleading in any way. This includes advertising that uses endorsement or testimonials from celebrities. Under NDCC 51-11-03, any advertisement that uses endorsement or testimonials from celebrities must clearly disclose any existing material connections between the endorser and the seller of the service. This means that the advertisement must clearly indicate if the celebrity endorser is receiving any type of monetary or other benefit for making the endorsement. Additionally, the advertisement must also clearly state that the celebrity endorser’s opinion is not necessarily an endorsement or recommendation from the seller of the service. It is also important to note that NDCC 51-11-03 prohibits any advertisements that the advertiser knows or should know are false, deceptive, or misleading. This includes any advertisement that utilizes endorsement or testimonials from celebrities that are false or misleading in any way. In sum, the use of endorsement or testimonials from celebrities in advertising in North Dakota is subject to a number of restrictions and must adhere to the provisions of NDCC 51-11-03. For this reason, advertisers should take caution when utilizing endorsement or testimonials from celebrities and should ensure that all such advertisements comply with the applicable North Dakota laws.
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