What are the legal restrictions on advertising?

In the state of Hawaii, businesses must comply with state and federal law when advertising their services or products. Generally, advertising must be truthful and not be deceptive. False or misleading claims in advertising are not allowed, nor is the use of false or exaggerated statements. Additionally, advertising must be in compliance with any applicable state and federal laws prohibiting discrimination, such as The Civil Rights Act of 1964, Fair Housing Act, Americans with Disabilities Act, etc. Also, businesses are not allowed to use any advertising techniques that would be considered "unfair" or "deceptive," such as making false claims or exaggerating the benefits of a product or service. Furthermore, businesses must also ensure that any advertising they use complies with local, state, and federal laws, such as truth-in-advertising laws, copyright laws, and intellectual property laws. In Hawaii, businesses must make sure their advertising does not deceive or confuse consumers, such as by using deceptive wording or misleading pictures. Additionally, businesses must make sure that their advertisements do not promote any illegal activities, such as gambling or underage drinking. Finally, businesses must remain cognizant of local customs and values when creating their advertising campaigns. To ensure compliance, businesses should review any applicable state and federal laws and regulations prior to publishing any advertisements. Additionally, businesses should consult with an experienced business lawyer in Hawaii if they have any questions or concerns regarding the legal restrictions on advertising.

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