What are the legal restrictions on advertising?

In Texas, businesses are subject to certain legal restrictions when advertising their products or services. These restrictions are designed to protect consumers from false or misleading advertisements. Most advertisements must include information about the real price of the product or service, and any additional costs or fees that may be associated with it. This includes taxes, shipping/handling charges, and any other required fees. Additional restrictions apply to advertisements that include special offers, discounts, gifts, or demonstrations. These types of ads must specify all of the terms of the offer, such as the duration of the offer, how to qualify for the offer, and any other limits or conditions that may apply. In addition, businesses are not allowed to use false or misleading statements in their advertisements. This includes exaggerations, incomplete information, or statements that are technically accurate but may lead to a false impression. In some cases, businesses may even be prohibited from using certain words or phrases that are designed to deceive customers. For example, a business cannot use the phrase “satisfaction guaranteed” unless they are willing to offer a full refund if the customer is not satisfied with their purchase. Finally, businesses must also abide by the Texas Deceptive Trade Practices Act, which prohibits false or misleading advertising for a variety of products and services. Violations of this law can be punished with civil and criminal penalties, including fines and jail time. By following these restrictions, businesses can ensure they are providing their customers with accurate and truthful information.

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