Are there laws governing the advertising of cannabis products?

Yes, there are laws governing the advertising of cannabis products in Virginia. According to Virginia Code § 18.2-523.1, it is unlawful to advertise, disseminate, or display any advertisement of cannabis products. It is also unlawful to advertise cannabis products on any form of media, including print, broadcast, radio, television, or internet. Violations of these laws are criminal offenses. Any person found guilty of violating these laws faces a criminal penalty of a fine of not more than $2,500 or confinement in jail for not more than 12 months, or both. There are some exceptions to this rule. For example, pharmacies are allowed to advertise their cannabis-related services and accepted forms of payment in a manner that complies with the Virginia Board of Pharmacy’s regulations. Additionally, persons licensed by the Virginia Board of Pharmacy are permitted to promote cannabis products to health care providers in a lawful manner as well. Overall, Virginia has put in place laws to ensure that cannabis products are not over-advertised or overly accessible. Advertising of cannabis products must adhere to the code and regulations of the state or face the risk of criminal prosecution. This is in order to protect both consumers and the state from any potential harms caused by cannabis.

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