Are there laws governing the advertising of cannabis products?

Yes, there are laws governing the advertising of cannabis products in Wisconsin. The Wisconsin Department of Agriculture, Trade and Consumer Protection (DATCP) is responsible for the regulation of cannabis advertising. The most important guidelines are that cannabis advertising material must: not be false or misleading; not suggest that cannabis should be used to treat or cure a medical condition; not target minors; not encourage excessive consumption of cannabis; and not imply that any health or therapeutic benefits can be obtained from the use of cannabis. In addition, cannabis advertising must not include the depiction of a person, character, or animal that is likely to appeal to minors. Furthermore, DATCP has put in place restrictions on where cannabis advertising may be placed. Advertising is not allowed on any billboard, transit vehicle, transit shelter, or on any other location or medium that can be seen by children or otherwise accessibly by individuals under the age of 21. It is also important to note that cannabis product advertising may not be done through any form of broadcast, cable, satellite, or digital communication, nor through any form of printed material or other mass communication. Lastly, it is prohibited for companies to use “brand sponsorships” to promote their products, including programs sponsored by schools and universities. In conclusion, Wisconsin has numerous laws and regulations in place to govern the advertising of cannabis products. It is important for cannabis companies to be aware of and comply with these laws in order to avoid fines, penalties, and other legal repercussions that may arise from violations.

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Are there laws governing the advertising of cannabis products?

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