Are there any laws concerning the use of computer-generated speech in advertising?

Yes, there are laws in Washington concerning the use of computer-generated speech in advertising. The Washington Consumer Protection Act (CPA) outlines various restrictions on the use of automated speech in ads. The CPA provides that it is illegal to use “automated voice, text or computer-generated audio” in connection with a commercial transaction without providing the consumer with full disclosure of the source of the speech. This means that businesses need to let consumers know if they are using computer-generated audio, who is using it, and that they have access to further information. Businesses also need to provide a way for consumers to opt-out of automated voice/audio ads. In addition, the Washington State Department of Financial Institutions (DFI) regulates the use of computer-generated speech in financial advertising and requires that all financial institutions disclose the source of any automated speech used in ads. The DFI also requires that financial institutions provide consumers with a way to opt-out of automated speech ads. Overall, businesses in Washington should be aware of the law when it comes to the use of automated speech in their advertising. By following the disclosure requirements outlined in the CPA and DFI, businesses can ensure that their use of automated speech is compliant with the law and protect their customers.

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