What are the consumer rights regarding data privacy and security?

In Nebraska, consumers are protected by the data privacy and security laws. Under these laws, businesses must ensure that any information they collect from consumers is kept secure. This includes collecting, storing, and using information in a responsible manner. First, businesses must get a consumer’s permission before collecting information and must disclose how they use the information. This means they must tell consumers why they are collecting information and how it will be used. Second, businesses must keep the information secure by using security measures, such as encryption, password protection, or other safeguards. Third, consumers have the right to access and update their personal information. This includes the ability to correct inaccuracies or delete information that is no longer needed. Fourth, businesses must notify consumers if there is a security breach that could affect their personal information. Finally, businesses must dispose of personal information securely when it is no longer needed. These laws ensure that consumer data is kept secure and private while allowing consumers access to their information. This allows consumers to have confidence that their information is safe when they share it with businesses.

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