How do consumer laws protect against discrimination?

Consumer laws in South Carolina are designed to protect individuals from discrimination in the marketplace. These laws prohibit businesses from engaging in any type of intentional discrimination based on race, color, religion, national origin, sex, disability, age, or other protected characteristics. This means businesses cannot deny services or charge different prices to customers based on these characteristics. In addition, consumer laws also prohibit businesses from making false or misleading statements about their products and services. Businesses must provide all information regarding products, services, terms, and conditions in a clear and honest manner. By doing so, consumers can make more informed decisions when it comes to purchasing goods or services. Finally, consumer laws provide protections for consumers against deceptive and unfair practices. This includes things like false advertising, pricing scams, bait-and-switch tactics, and other deceptive practices. By ensuring businesses disclose the truth about their products and procedures, consumers can shop confidently and be protected from possible harm. In summary, consumer laws in South Carolina protect consumers against discrimination and deceptive practices, giving them the confidence they need to buy goods and services safely and fairly.

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