What is the legal framework for online marketing and advertising?

The legal framework for online marketing and advertising in Washington is largely based on state and federal laws. These laws regulate the collection, use, and disclosure of information and data collected from consumers. The most common laws related to online marketing and advertising include the Consumer Protection Act, the Children’s Online Privacy Protection Act, and the Federal Trade Commission Act. The Consumer Protection Act, or CPA, establishes rules for advertising and marketing activities online. This law prohibits unfair and deceptive practices, false advertising, and unfair trade practices. The CPA also makes sure that companies are transparent about their data collection and use policies. The Children’s Online Privacy Protection Act, or COPPA, establishes rules and regulations for protecting the privacy of children under the age of 13. This law requires parental consent for the collection of any personal information from children, and restricts the type of marketing and advertising promotions that can be targeted to them. The Federal Trade Commission Act, or FTCA, establishes rules for advertising and marketing activities online. This law prohibits unfair and deceptive practices, false advertising, and deceptive labeling. It also prevents companies from sharing personal data without the consent of consumers, and requires them to be transparent about their data collection and use practices. In addition to these laws, the Washington state legislature has passed the Washington Privacy Law. This law prohibits all companies from collecting, using, or disclosing personal data without the express consent of the consumer. This law further requires companies to provide notice to consumers of any changes to their online privacy and data collection policies. Overall, there is a comprehensive legal framework in place in Washington to protect consumers and regulate online marketing and advertising activities. Companies are expected to comply with these state and federal laws to ensure consumer privacy and data security is maintained.

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What is the legal framework for online marketing and advertising?

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