What is pseudonymous data?

Pseudonymous data is a type of data that is not directly identifying a person but can still be used to trace an individual or group of people. This type of data is becoming increasingly popular in the digital age, as it allows companies to track and analyze a user’s activities without actually collecting direct personal information. Pseudonymous data can include a wide range of information, such as IP addresses, cookies, and other online identifiers. In Pennsylvania, data security laws define pseudonymous data as a type of Personally Identifiable Information (PII). This means any company collecting this information must protect it in the same way they would any other PII. This includes storing the data securely and ensuring that it is not shared with any unauthorized parties. Furthermore, companies must provide users with access to view, modify, or delete the pseudonymous data collected about them. Overall, pseudonymous data is a useful form of data for companies to utilize as they are able to understand user activities without compromising the privacy of those involved. However, this type of data is still considered private in the state of Pennsylvania, and companies must follow the data security laws to ensure the safety of the data collected.

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