What is the ePrivacy regulation?
The ePrivacy regulation is a new law in California that aims to protect digital data privacy and security. It requires companies that collect, process, or store personal user data to take reasonable steps to protect that data and to provide notice of any data breach. It also grants consumers the right to request that companies delete their data or provide access to it. The ePrivacy regulation applies to any company that collects, stores, or otherwise processes personal user data from California residents, regardless of where the company is located. This includes companies that collect or store data from customers outside of California. The law also requires companies to take reasonable measures to safeguard the personal user data that it collects. This includes measures such as encryption and the use of secure credentials for access and authentication. Companies must also keep records of all data access, security incidents, and data breach notifications. The ePrivacy regulation also requires companies to give notice of any data breach to impacted individuals within 72 hours of the breach. Companies must also provide customers with information about the type of data collected and contact information for any inquiries or requests. Finally, companies must provide customers with the right to request that their data be deleted or provide access to it.
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