What is the GDPR and how does it affect e-commerce businesses?

The General Data Protection Regulation (GDPR) is a comprehensive set of rules and regulations that govern how businesses in the European Union (EU) collect, store, use, and delete personal data. It has been in effect since 2018 and affects all businesses in the EU that collect and process data, including e-commerce businesses. The GDPR requires businesses to obtain the consent of their customers before collecting, using, or deleting their personal data. This means that customers must be aware of what data is being collected, what its purpose is, and how long it will be stored. Businesses must also implement security protocols so that personal data is stored and handled securely. The GDPR also gives individuals more control over their personal data. Individuals can request that businesses delete or correct any data they have collected, and they can request a copy of the data that businesses have collected. Finally, businesses found to be in violation of the GDPR can be subject to heavy fines. This gives e-commerce businesses yet another reason to ensure that they are compliant with the GDPR and protecting their customers’ personal data. Although the GDPR is EU-specific, its reach is global, meaning businesses in California (and all other states in the US) must comply with the GDPR if they are conducting business with customers in the EU. This makes it essential for e-commerce businesses in California to understand the GDPR and take steps to ensure that they are in compliance and protecting their customers’ personal data.

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